Identité Visuelle
Womum
Womum est un réseau féminin international digital. La fondatrice désirant moderniser son identité, le nouvel univers de Womum est né. Inspiré de la géométrie du logo de l'ancienne version, la typographie a été entièrement dessinée pour la rendre plus professionnel mais aussi plus douce. Le dynamisme de ce réseau se retranscrit par une palette colorimétrique vive et pleine de pep's. Les éléments constituants la typographie du logo font double usage comme motif mais aussi comme symbole fort reconnaissable.
Client /
Womum
Role /
Direction
Artistique
Année /
2018
{"items":["3586fd37-9fee-44c8-a438-d4af663dc4bb","fa3f4049-12e3-475c-874c-bf6350a29521","be20103a-d1a9-4781-b842-bd541ac7d7c3","cc93c96b-d1b4-46e6-9b1c-a84cffac0619","3d534d8d-fef7-46d4-8be4-de771394c63b","99db2232-cc60-4197-bf87-c6767137e944"],"styles":{"galleryType":"Columns","groupSize":1,"showArrows":true,"cubeImages":false,"cubeType":"fit","cubeRatio":1,"isVertical":true,"collageAmount":0.8,"collageDensity":1,"groupTypes":"1","oneRow":false,"imageMargin":20,"galleryMargin":0,"floatingImages":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":false,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":1,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":120,"rotatingGroupTypes":"","rotatingCubeRatio":"","gallerySliderImageRatio":1.7777777777777777,"numberOfImagesPerRow":2,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":1,"mobilePanorama":false,"placeGroupsLtr":false,"viewMode":"preview","thumbnailSpacings":0,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_HOVER","galleryTextAlign":"center","scrollSnap":false,"itemClick":"nothing","fullscreen":true,"videoPlay":"hover","scrollAnimation":"NO_EFFECT","scrollDirection":0,"overlayAnimation":"NO_EFFECT","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"APPEARS","thumbnailSize":120,"magicLayoutSeed":42944.383346344985,"imageHoverAnimation":"NO_EFFECT","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":0,"textBoxWidth":200,"textBoxWidthPercent":50,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"loadMoreButtonText":"Load more","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"NO_BACKGROUND","itemBorderWidth":0,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":1,"videoLoop":true,"gotStyleParams":true,"selectedLayout":"6|bottom|42944.383346344985|fit|true|0|true","allowSocial":false,"allowDownload":false,"allowTitle":false,"allowDescription":false,"loveButton":false,"loveCounter":false,"showVideoPlayButton":true,"galleryImageRatio":2,"sharpParams":{"quality":100,"usm":{"usm_a":0,"usm_r":0,"usm_t":0},"allowUsm":true},"galleryHorizontalAlign":"center","galleryVerticalAlign":"center","imageLoadingWithColorMode":"PICKED_COLOR","imageRatioType":"FIXED","numberOfDisplayedItems":3,"itemBorderColor":"color-5","itemShadowOpacityAndColor":{"value":"rgba(0, 0, 0, 0.2)"},"textBoxBorderColor":"color-5","titleDescriptionSpace":6,"textsVerticalPadding":0,"textsHorizontalPadding":0,"textBoxFillColor":"color-2","alwaysShowHover":false,"isStoreGallery":false,"previewHover":false,"calculateTextBoxHeightMode":"MANUAL","galleryLayout":6,"useCustomButton":false,"customButtonText":"","galleryImageRatioFromWix":1.3333333333333333,"itemOpacity":{"value":"rgba(82,184,125,0)"},"itemFont":{"style":{"bold":false,"italic":false,"underline":false},"family":"playfair display","preset":"Heading-M","editorKey":"font_5","size":22,"fontStyleParam":true,"displayName":"Basic Heading","value":"font:normal normal normal 22px/1.4em \"playfair display\",serif;"},"itemFontSlideshow":{"family":"playfair display","displayName":"Basic Heading","style":{"bold":false,"italic":false,"underline":false},"size":22,"preset":"Heading-M","editorKey":"font_5","fontStyleParam":true,"value":"font:normal normal normal 22px/1.4em \"playfair display\",serif;"},"itemDescriptionFontSlideshow":{"family":"avenir-lt-w01_35-light1475496","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":16,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 16px/1.4em avenir-lt-w01_35-light1475496,sans-serif;"},"itemDescriptionFont":{"family":"avenir-lt-w01_35-light1475496","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":16,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 16px/1.4em avenir-lt-w01_35-light1475496,sans-serif;"},"itemFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemFontColorSlideshow":{"themeName":"color_15","value":"rgba(47,46,46,1)"},"itemDescriptionFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemDescriptionFontColorSlideshow":{"themeName":"color_15","value":"rgba(47,46,46,1)"},"loadMoreButtonFont":{"family":"avenir-lt-w01_35-light1475496","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":16,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 16px/1.4em avenir-lt-w01_35-light1475496,sans-serif;"},"loadMoreButtonFontColor":{"themeName":"color_15","value":"rgba(47,46,46,1)"},"loadMoreButtonColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"loadMoreButtonBorderColor":{"themeName":"color_15","value":"rgba(47,46,46,1)"},"responsive":false,"isAccessible":false,"allowLeanGallery":false,"layoutsVersion":2,"selectedLayoutV2":6,"isSlideshowFont":false,"externalInfoHeight":0,"externalInfoWidth":0},"container":{"top":"","bottom":"","left":"","right":"","width":1673,"height":6752,"position":"","avoidGallerySelfMeasure":true,"galleryWidth":1713,"galleryHeight":6752,"scrollBase":0}}